Category Archives: Design

Readers rule: Elizabeth Gilbert and the crowdsourced cover

In my last installment, I warned against clinging too tightly to your one and only book cover idea. It’s dangerous to be so invested in your own aesthetic preferences that you lose sight of what will sell your book. It’s … Continue reading

Posted in Design, Working with a publishing team | Tagged , , | 1 Comment

You better shop around

Say you’ve decided to join a dating site. Shortly after signing up, you find a profile that intrigues you. The person is interested in the same things you are, seems intelligent, has a great sense of humor, the works. Do … Continue reading

Posted in Design, Working with a publishing team | Tagged | 2 Comments

Browsers and brains: Why it pays to know your audience

At some point back in the late ’90s, I thought about going into web design. Two seconds later I decided against it. My scant HTML experience had taught me that designing for different browsers was a pain. You could code … Continue reading

Posted in Design | Tagged , | 3 Comments